Public Relations Manager

The Public Relations Manager provides the Regional Marketing Manager with any support required in terms of communication with suppliers, tenants, clients and public.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Assumes responsibility for the following tasks regarding marketing
a. Develop and execute innovative PR strategies aligned with shopping Centre’s objectives
b. Assist with Tenant Liaison, customer Liaison and Public Relations.
c. Write and distribute high-impact press releases, speeches, articles, and executive communications.
d. Monitoring local publications, social media, Tenant advertising and community opportunities
e. Drafting the monthly and ad hoc marketing reports and tenant communications.
f. Cultivate and maintain strong relationships with key media outlets, journalists, and influencers.
g. Schedule and organise tenant meetings and marketing meetings.
h. General support to the Regional Marketing Manager
i. General support to Centre Management as required (adhoc reception duties when short staffed)
j. Proactively identify opportunities for positive media exposure and thought leadership.
k. Manage all media inquiries, interviews, press conferences, and public appearances.
l. Lead crisis communication strategies and protect the brand’s reputation during critical moments.
m. Collaborate closely with marketing, digital, and leadership teams to ensure brand consistency across all communication channels.
n. Produce engaging content for newsletters, blogs, social media, and internal communications.
o. Monitor and analyze media coverage, providing actionable insights and regular performance reports.
p. Organize and support high-profile events, promotional initiatives, and industry functions.
q. Oversee and update website content; ensure SEO and branding consistency
r. Manage and grow social media accounts aligned with business goals
s. Monitor online reputation and ensure accurate listings across platforms
t. Ensure brand consistency across all group companies and communications
u. Support brand guideline updates and cross-brand alignment
v. Tenant Communication
w. Turnover collection
x. Site inspection
y. Social media content
z. Create marketing and social media campaigns and strategies, including budget planning, content ideation and implementation schedules.
aa. Create integrated and cost-effective social media strategies.

PERFORMANCE MEASUREMENTS
1. Typing is accurate, neat, and promptly completed.
2. Telephone calls and visitors are courteously received. Client and management inquiries are attended. Good Business relations exist with Clients. A professional image is projected and maintained.
3. Documents and reports are accurately produced and up-to-date. Files are well-maintained.
4. Good communication and coordination exist with area personnel and with management. Assistance is provided as needed. Management is appropriately informed.
5. Assistance to all Marketing requirements for the Shopping Centre’s and the Regional Marketing Manager.

EDUCATION/CERTIFICATION:
Matric.
A marketing or PR diploma or certificate preferred.
Secretarial certificate

REQUIRED KNOWLEDGE:
Understanding of marketing, advertising, public relations, media.
Understanding of sales and promotion techniques .
Knowledge of word processing and spreadsheet applications.

EXPERIENCE REQUIRED:
Minimum two years experience in a marketing environment,

SKILLS/ABILITIES:
Proficient communication and typing skills.
Able to perform dictation and transcription tasks.
Good interpersonal and public relations skills.
Analytical, creative, and problem-solving abilities.
Able to use graphic art tools and supplies.