PPC and SEO Specialist

At dotsure.co.za, we’re not only digital insurance innovators; we’re a team dedicated to working smarter, together. Our culture centres on advancement, collaboration, and having fun, all while making a meaningful impact. As a PPC & SEO specialist, you’ll be at the forefront of our digital strategy, driving high-impact campaigns that shape how customers discover and interact with our brand online. You’ll have the freedom to experiment, optimise, and fine-tune our digital presence using cutting-edge tools and data-driven insights. This is your opportunity to master paid search, elevate organic rankings, and make your mark in a fast-paced environment. Plus, you’ll get to do it all from the heart of the Garden Route, where the lifestyle is as rewarding as the work. If you’re ready to optimise, innovate, and feel inspired, dotsure.co.za is the place for you.

Job purpose

To manage and optimise pay-per-click (PPC) advertising campaigns and coordinate SEO strategies to drive qualified leads, increase brand visibility, and improve organic search engine rankings for the company. This role will develop, implement, and monitor PPC and SEO strategies across multiple platforms.

Key responsibilities

PPC specialist responsibilities

Campaign management

• Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.)
• Conduct keyword research and analysis to identify high-performing keywords
• Create and optimise ad copy to improve click-through rates and conversions
• Set up and manage bidding strategies to maximise ROI
• Monitor campaign performance and make necessary adjustments to improve results

Budget management

• Allocate and manage the PPC budget effectively
• Track and analyse campaign costs to ensure optimal ROI

Reporting and analysis

• Generate regular performance reports, including impressions, clicks, click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
• Analyse campaign data to identify trends and opportunities for improvement
• Use data-driven insights to optimise campaigns and improve overall performance

A/B testing

• Conduct A/B tests on ad copy, landing pages, and bidding strategies to identify effective approaches
• Analyse test results to inform future campaign optimisations

Stay updated

• Stay up-to-date with the latest PPC trends, industry best practices, and platform updates
• Attend industry conferences and webinars to expand knowledge and skills

SEO coordinator responsibilities

Keyword research and analysis

• Conduct in-depth keyword research to identify relevant keywords and optimise website content accordingly
• Analyse website performance metrics to identify areas for improvement

On-page SEO

• Optimise website title tags, meta descriptions, and header tags
• Ensure website content is well-structured, keyword-rich, and easy to read
• Improve website loading speed and mobile-friendliness

Off-page SEO

• Build high-quality backlinks from reputable websites
• Monitor and manage online brand reputation

Technical SEO

• Work with web developers to ensure the website is technically sound and search engine-friendly
• Implement schema markup and other technical SEO best practices

Reporting and analysis

• Track and analyse website traffic, rankings, and other relevant metrics
• Generate regular SEO reports to monitor progress and identify opportunities for improvement

Required skills and experience

• Proven experience managing PPC campaigns and implementing SEO strategies
• Strong understanding of Google Ads, Google Analytics GA4, SEMrush, Search Console, Bing Ads, and GTM
• Proficiency in keyword research, ad copywriting, and bid management
• Excellent analytical skills and ability to interpret data
• Strong attention to detail and organisational skills
• Ability to work independently and as part of a team
• Strong communication and presentation skills

Desired qualifications

• Google Ads certification
• SEO certification
• Degree in marketing, business, or related field

Posted on 12 Nov 10:21, Closing date 11 Dec