Marketing Specialist

A major Financial Services Provider (FSP) is seeking a dynamic and experienced Marketing Specialist to join its team in Pretoria. This permanent position offers an exciting opportunity to shape and lead influencer-driven marketing initiatives that directly support business growth.

The ideal candidate will have a proven track record in thought leadership and influencer marketing, with the ability to position top-level management as trusted voices in financial well-being. This role blends strategic thinking, content development, campaign execution, and performance analysis to drive brand visibility and engagement across multiple platforms.

Responsibilities

1. Processes

• Develop and implement influencer/thought leadership marketing strategies across various channels to support brand and revenue goals.

• Manage personal brands and outputs of influencers and thought leaders.

• Plan and oversee influence-driven events aligned with marketing objectives.

• Execute innovative, brand-aligned campaigns.

• Ensure all influencer content complies with brand guidelines and values.

• Manage influencer diaries and media schedules.

• Align campaigns with advisor-led sales initiatives.

• Coordinate with legal and compliance teams to ensure regulatory adherence.

• Monitor campaign performance (engagement, reach, ROI) and provide insights for optimisation.

2. People

• Build and maintain strong relationships with influencers, agencies, and relevant thought leaders.

• Act as the main liaison between influencers and the organisation, offering feedback and support.

• Collaborate with internal teams (sales, marketing) to ensure campaign consistency.

• Foster a collaborative and innovative team culture.

3. Technology

• Use analytics tools to track influencer campaign success.

• Identify and vet potential influencers using digital tools.

• Stay updated on emerging platforms and tools in influencer marketing.

• Ensure seamless integration of influencer campaigns across the organisation’s digital channels.

Requirements

Formal Education

• Bachelor’s degree in Marketing, Communications, or a related field.

Experience

• Minimum 7 years in influencer/thought leadership marketing or social media management (preferably in financial services).

• Proven experience managing budgets, contracts, and campaigns.

• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook); Adobe Suite is a plus.

• Strong background in planning, branding strategies, advertising, and PR.

Language Requirements

• Proficiency in English and Afrikaans.

Knowledge

• Deep understanding of South African audience segmentation and financial demographics.

• Expertise in influencer positioning, earned media, and scalable thought leadership.

• Up-to-date with trends across social platforms and influencer marketing.

• Knowledge of competitors and compliance-sensitive communication within financial services.

• Project management with the ability to handle multiple initiatives simultaneously.

• Awareness of South African media trends.

Skills

• Advanced verbal and written communication in both English and Afrikaans.

• Strong storytelling and creative brand alignment capabilities.

• Ability to motivate and lead teams under tight deadlines.

• Skilled in facilitating group discussions and collaboration.

• Innovative thinking and a holistic understanding of business goals.

Please Note, if you don’t match the Requirements or Industry, you won’t be consider for this role..

Benefits

• Competitive salary.

• Contact Hire Resolve for your next career-changing move today

  • Apply for this role today, contact Lidene Pienaar at Hire Resolve or on LinkedIn
  • Send me your CV on [email protected]
  • You can also visit the Hire Resolve website: hireresolve.us 
  • Please use “Marketing Specialist“ as your subject line when applying via email 

  We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise