Marketing Sales Manager

Position title: MARKETING SALES MANAGER

Position reports to: PORTFOLIO MARKETING MANAGER

Business Unit: EXCELLERATE BRAND MANAGEMENT

Who we are

We are a leading real estate services company that combines global standards with specialised local knowledge to create customisable high-performance solutions for our clients.  We advise property owners and occupiers on every aspect of their property strategies and assist them in the development, buying, selling, leasing, valuing and management of their assets. Our dedication to quality and excellence sets us apart in the industry.

Why choose us

Be part of a forward-thinking culture that values entrepreneurial spirit and celebrates your best work. Collaborate with talented property professionals, leverage unparalleled resources, and enjoy opportunities for both personal and professional growth. At EBM, your contributions are encouraged and celebrated, ensuring a rewarding journey as you advance in your career.

About the role

As the Exhibition Sales Specialist, you will be responsible for selling and managing exhibition space within Brooklyn Mall & Brooklyn Square. You will work closely with local and national brands, agencies, and partners to create impactful in-mall exhibitions, activations, and brand experiences. Your core focus will be to drive revenue through leasing promotional space, ensuring activations align with the mall’s strategic objectives and enhance shopper engagement.

This role suits a self-starter who thrives in a target-driven environment, has excellent relationship-building skills, and understands how to translate brand needs into effective in-mall marketing opportunities.

What you will bring

• Minimum 3 years’ experience in exhibition, media, or mall activation sales,
• preferably within a retail or shopping Centre environment.
• Proven track record of exceeding sales targets and driving commercial growth.
• Strong network of clients, brands, and agencies in the activation/promotions industry.
• Excellent verbal and written communication, negotiation, and presentation skills.
• Ability to manage multiple projects simultaneously and work under pressure.
• Confident, outgoing, and able to work independently as well as part of a team.
• Highly organised with exceptional time management and attention to detail.
• Understanding of retail marketing, brand activation, and promotional planning.

What you will be doing

Strategic Planning and Execution:

Marketing Strategy

• Develop and implement a comprehensive marketing strategy, including an action plan.
• Achieve alignment with the property owners and mall’s objectives by specific deadlines.
• Deliver a monthly review of marketing performance.

Campaign Management

• Launch and manage all mall campaigns as per the agreed strategy.
• Plan and execute campaign activities, sales, and special events, ensuring they are completed on time and within budget.
• Monitor campaign timelines, creative outputs, and implementation quality.
• Meet campaign KPIs and targets agreed by property owners.
• Oversee event planning, budgeting, vendor management and onsite coordination.

Stakeholder Collaboration

• Conduct monthly meetings with tenants to encourage participation and collaboration in campaigns.
• Engage with precinct stakeholders on collaborative opportunities.
• Ensure alignment and maintain a productive working relationship between EBM, Property Owners and on-site marketing team.
• Act as a liaison between all service providers (e.g.: creative, social media, publicity, etc.).
• Support the promotion of our tenants, the customer journey and brand image.
• Interface/build relationships and provide marketing support to the General Manager, Portfolio Manager, Finance Manager, internal team managers and staff, as well as customers and the public.

Media

• Build and maintain media relationships to enhance public relations and corporate image.
• Lead the creation and distribution of press releases with key messages.
• Oversee out-of-home, print, digital, and other advertising to ensure consistent brand visibility.
• Develop holding statements for media enquiries.

Performance Metrics:

• Foot Traffic Growth: Work to achieve year-on-year growth of mall footfall.
• Monitor and report weekly foot traffic trends.
• Track key marketing KPIs (e.g., footfall, engagement, reach, ROI).
• Review campaign results and identify improvement areas

Brand Visibility

• Roll out updated brand CI and positioning.
• Increase brand visibility through strategic brand campaigns and online presence.
• Conduct regular visual checks for brand compliance in signage, communications, and campaign collateral.

Reporting

• Compile strategic presentations and reports, providing key insights and data to support informed decision-making and the achievement of marketing objectives.

SALES (NON-GLA EXHIBITIONS AND KIOSKS)

EBM are currently seeking a passionate, driven, and results-oriented Exhibition Sales Specialist to join our sales team. This is an exciting opportunity for a sales professional with a flair for retail activations, exhibitions, and brand engagements within high-traffic environments.

Key Responsibilities:

• Client Engagement: Conduct sales meetings with prospective clients and agencies to understand their exhibition and promotional needs.
• Sales Strategy: Develop and implement a proactive sales strategy to drive new business and maximize occupancy of exhibition space.
• Space Management: Identify, plan, and allocate promotional/exhibition space across the mall in line with operational requirements and brand relevance.
• Proposal Development: Prepare tailored proposals and presentations to potential exhibitors showcasing available space and opportunities.
• Relationship Management: Build and maintain long-term relationships with brands, agencies, and partners to drive repeat business.
• Revenue Growth: Consistently meet and exceed sales targets and contribute to the commercial success of Brooklyn Mall & Brooklyn Square.
• Activation Oversight: Work with internal teams to coordinate logistics and ensure seamless execution of exhibitions and activations.
• Performance Tracking: Monitor performance of activations and provide post- campaign reports and insights to stakeholders.
• Compliance: Ensure all exhibitions meet mall compliance standards, brand guidelines, and health & safety regulations.
• Market Awareness: Keep up-to-date with retail trends, competitor activity, and evolving consumer behaviour to identify new business opportunities.

Embark on a rewarding career journey with Excellerate Brand Management, where your talents will be valued, and your contributions will make a tangible impact. If you thrive in roles where you can take initiative and drive initiatives independently, please apply. Let’s shape the future together.