Recruitment Room Team
Marketing Manager (Remote)
Job Description
ENVIRONMENT:
A dynamic Online Learning Platform seeks a critical-thinking & performance-focused Marketing Manager whose core role will be to oversee, improve and drive performance, brand and strategic marketing functions and processes across the business. You will also be required to liaise with and manage marketing agencies while building and enhancing teamwork and collaboration between marketing and other functional departments. Applicants must preferably have a Bachelor’s Degree in Marketing/Business or Communications-related field with 3-5 years’ management experience within the Marketing function, proven experience in digital and performance marketing (SEO, paid, organic, etc) & experience with CRM and marketing automation, analytics platforms, and tag managers. You also need to be proficient with sales, data analytics and reporting software such as Looker Studio or Power BI & CRM technologies.
DUTIES:
Performance Marketing and Strategy –
- In collaboration with Paid Media agencies, lead Paid Media and SEO initiatives/strategies to drive acquisition, reach and growth.
- Regularly monitor performance of digital campaigns in respect of KPI’s such as ROAS, CPA and CPL.
- Liaise regularly with the Enrolments Department regarding the quality and integration of leads between digital platforms and the CRM.
- Oversee/Assist with, and sign off all creative and copy content, in relation to advertising collateral, and SEO.
- Plan, coordinate and monitor Paid Media campaigns, including daily/weekly spend plan, across various digital channels.
- Strategize methods to optimise digital paid campaigns.
- In collaboration with Paid Media agencies, test conversion optimisations, including A/B Testing and mobile-first designs.
Brand and Content Marketing –
- Facilitate and drive production of high-quality content for organic social media campaigns.
- Manage PR, Influencer and external communications to grow and enhance brand reputation.
- Maintain and monitor the Institutional website – including developing mock ups for new courses, writing copy and publishing blogs and testimonial assets.
- Facilitate communications between the organisation and students, in relation to brand marketing competitions and testimonials.
- In collaboration with Faculty/Student services, facilitate the annual Institutional graduation ceremonies.
- Facilitate brand marketing initiatives on traditional marketing channels such as radio, TV and newspaper.
Reporting and Analytics –
- Ensure technical setup and tracking of conversion data, including pixel installation, Google Tag Manager, UTM structures, etc.
- Maintain and improve dashboards and other performance reports to ensure visibility of top-line KPI’s and drilldowns.
- Report to Exco on performance of the marketing function across the business.
REQUIREMENTS:
- Bachelor’s Degree in Marketing, Business or Communications-related field preferred.
- 3-5 Years’ management experience within the Marketing function.
- Proven experience in digital and performance marketing (SEO, paid, organic, etc).
- Experience with CRM and marketing automation, analytics platforms, and tag managers.
- Experience in B2C marketing (B2B being advantageous).
- Demonstrated ability to lead teams, manage agencies and manage senior stakeholder relationships.
- Proficiency in sales, data analytics and reporting software e.g. Looker Studio or Power BI & CRM technologies.
- Advanced understanding of Digital Marketing platforms and tools.
- Strong data analytics and reporting skills.
- Demonstrable competencies in MS Office Suite.
- Strong Project Management skills, administered through effective planning, prioritising, and organising of resources.
ATTRIBUTES:
- Self-driven and performance focused.
- Strong leadership competencies, with a team-centred approach.
- Strategic perspective to development, planning, and execution.
- Critical thinker and problem solver.
- Strong creative and innovative thinking style.
- Excellent verbal and written communicator.
