Recruitment Room Team
Loyalty Marketing Manager
Job Description
Job description
Job Purpose:
- To enhance, manage and grow existing ClubCard base through driving and managing commercial partnerships, delivering on the ClubCard operational plan deliverables through CRM initiatives that enable effective customer retention and acquisition management strategies in building a loyal customer base.
- To manage and oversee the promotion and positioning of the ClubCard brand across all channels of customer communication, Clubcard customer acquisition, retention and conversion targets.
Job Objectives:
- To grow and maintain registered active ClubCard memberships by managing and improving the acquisition and retention process and activities to reach set targets as well as reporting (weekly, monthly quarterly and annually) on these measures with the aim of improving customer loyalty
- To develop and operationalise various marketing plans across existing and new affinity partnerships that enable more cash back into ClubCard customer’s hands faster (i.e. growing rewards improving customer loyalty)
- To develop and execute marketing plans across strategic Clubs within the ClubCard programme, such as Baby Club, Seniors Club, and Youth Club
- To manage Clubcard brand content and advertising campaigns across the operations, and document business processes in line with budget considerations
- To collect ClubCard customer and marketing insights that inform the marketing strategy and increase ClubCard membership base and conversion of targets
- To measure and report on the effectiveness and impact of marketing campaigns through collaboration with the Data Analytics and digital media teams
- To deliver loyalty rewards and ensure improved cash back usage
- To manage and oversee affinity partner contract negotiations
- To grow affinity partner income recovery through enhancement of existing and introducing new affinity partners
- To develop Clubcard marketing budget and deliver on the financial plan
- To ensure and oversee the quality of information in the Clubcard database and workflow ensuring accurate information and timeous delivery of ClubCards to customers
- To ensure knowledge and compliance of ClubCard policies and procedures across all levels of the organisation, its partners and suppliers inclusive of the competition process and the compliance to competition legal requirements, across marketing channels
- To maintain a positive, productive service environment which drives a customer-focused culture ultimately improving customer engagement
