Digital Content Specialist

Job Summary: 

We are seeking a talented Digital Content Specialist brief in, manage, and optimize digital content across multiple platforms. The ideal candidate will have experience in digital campaigns, ad performance tracking, and data-driven content strategy. They will be responsible for crafting compelling content that aligns with business goals and enhances engagement, brand awareness, and conversions. 

Key Responsibilities: 

• Develop and execute digital content strategies across social media, websites, email campaigns, and paid media. 

• Brief in optimize high-quality content (text, images, videos) tailored to different digital channels to the design agency. 

• Plan and manage digital advertising campaigns across platforms such as Google Ads and different Google Campaign (PMAX) META ads, and other PPC channels as well as newsletters and newsletter flows. 

• Track, analyse, and report on ad performance metrics (CTR, CPC, ROAS, conversion rates, etc.) to optimize campaigns – daily with the agency partner. 

• Conduct A/B testing on digital content and ads to improve engagement and ROI. 

• Collaborate with designers, copywriters, and developers to produce visually compelling and high-performing content. 

• Stay updated on SEO best practices and implement SEO strategies to enhance organic reach. 

• Utilize tools such as Google Analytics, Meta Business Suite to monitor content effectiveness. 

• Ensure content is aligned with brand guidelines, messaging, and tone of voice. 

• Research and apply emerging trends in digital marketing to improve content engagement and performance. 

Required Skills & Experience: 

• 2-5 years of experience in digital content creation, marketing campaigns, or digital advertising. 

• Proven experience in managing and optimizing digital ad campaigns (PPC, social media, and display ads). 

• Strong analytical skills with expertise in Google Analytics, Google Ads, Facebook Ads Manager, and other ad performance tools. 

• Excellent writing, editing, and storytelling skills. 

• Hands-on experience with SEO tools, CMS platforms (e.g., Shopify), and email marketing tools (e.g., Klaviyo). 

• Knowledge of basic graphic design tools (Canva, Adobe Creative Suite) is a plus. 

• Ability to interpret data and adjust content strategy accordingly. 

• Strong project management skills with the ability to meet deadlines and multitask effectively. 
• Passion for digital trends, creativity, and innovation in content marketing. 

Preferred Qualifications: 

• Experience in B2C digital marketing. 

• Knowledge of marketing automation platforms and CRM systems. 

• Certification in Google Ads or Meta Blueprint is a plus. 

 Company Perks & Benefits

• You get to work for a rapidly expanding distributor with aspirational brands
• Gym & Shower facilities
• Personal Trainer
• Yoga
• Pension Fund
• Medical aid with Gap cover
• Staff Allocation (R10 000 Retail Value per annum).
• Staff discount (50% off for you and your family across all the brands within the group)
• Healthy Lunch subsidy
• Company performance incentive scheme
• Long-service incentives
• Holistic Employee Wellness programme
• The group prides itself in its effort to drive continuous employee engagement activities to enable a connected culture.

Should you not be contacted regarding this position within 2 weeks from the closing date, please regard your application as unsuccessful.