Advertising Manager: CFE

JOB PURPOSE:

To contribute to the development of Ackermans marketing strategy and drive the implementation of the operational marketing plan. Ensure the company’s positioning as the leading value retailer is consistently reflected in alignment with the overall business strategy.

Take accountability for executing the operational marketing plan within budget and deadlines, ensuring optimal resource utilization and efficient processes. Maximize the visibility and impact of merchandise and creative design across all consumer touchpoints in line with Ackermans’ marketing objectives.

KEY RESPONSIBILITIES:

1. Strategic Input: 

• Creative Plan
• Media and/or Channel Plan and Allocation
• Activity Calendar

2.Communication Plan:

Implement the marketing seasonal plan, including:

• Creative Themes
• Media and/or Channel Plan and Allocation
• Activity calendar and Critical path
• Corporate Identity

3. Marketing Process: 

• Management of process from handover of the promotional grid and critical path to post campaign analysis
• Improve the efficiency and effectiveness of the marketing process from end-to-end.

4.  Reporting:

Compilation, analysis, interpretation of the:

• Management Report
• Post-campaign Analysis
• Brand Review
• Competitor Report
• Identification and proposals to address issues and opportunities identified

5. Management: 

• Financial Management
• Stakeholder Management/ customer focus
• Talent Management

JOB RELATED KNOWLEDGE AND SKILLS REQUIRED

Knowledge:

• An excellent comprehension of the marketing strategies, branding, customer behaviour and principles relevant to value retailing, as well as a practical grasp of the South African advertising and media industry.
• A strong understanding of customer and market dynamics and requirements

Skills:

• Attention to detail, thoroughness and persistence.
• Need to be able to be responsible for a big budget
• People skills are of utmost importance
• Ability to work in a pressure critical environment
• Ability to evaluate customer research, market conditions, and competitor data thereafter to implement marketing plan alterations as appropriate will be an added advantage

QUALIFICATIONS:

• A Degree/National Diploma in Marketing or an equivalent qualification

EXPERIENCE:

• A minimum of 5 years’ experience within a marketing role.
• A minimum of 2 years’ experience at a management level in an Advertising or Marketing role, which specifically includes responsibility for managing a team.
• Experience within retail environment is critical.
• Experience in working across a number of different business units and functions.
• Extensive experience of developing, maintaining and delivering on marketing strategies to meet company objectives

Preferred:

• Proven experience in the successful management of a professional team