Account Manager (Digital)

 

To manage and oversee multiple digital advertising accounts, ensuring the seamless execution of campaigns from brief to delivery. This role ensures accuracy, timeliness, and measurable impact across all digital platforms, while building strong client relationships and maintaining brand consistency.

 

• Lead the end-to-end delivery of digital campaigns, from client briefing to campaign reporting.
• Interpret client requirements into actionable digital briefs with clear KPIs, approved budgets, and timelines.
• Develop and maintain campaign timelines across channels such as social media, paid search (Google Ads), programmatic display, email marketing, and e-commerce promotions.
• Monitor live campaigns, troubleshoot issues (e.g., underperforming ad sets), and optimize for performance.

• Open and manage digital job files, ensuring all campaign details (job numbers, specs, audience targeting, media placements, and deadlines) are documented.
• Coordinate with creative teams to deliver digital-first assets (e.g., HTML5 banners, video ads,email, SMS, Whatsapp, social posts).
• Manage approval workflows and ensure campaign assets are quality-checked before going live.

• Source relevant examples, benchmarks, and competitor insights to support creative development.
• Brief media and creative specifications for social, search, display, or video campaigns.
• Ensure that tracking pixels, UTMs, and reporting dashboards are correctly implemented for campaign measurement.

• Act as the primary client contact for digital campaigns, ensuring proactive communication and updates.
• Prepare and present performance reports (CTR, CPC, CPM, conversions, ROI) with actionable insights and recommendations.
• Document and circulate status updates, meeting notes, and digital campaign performance summaries.

• Support, mentor, and manage Junior Account Managers on campaign tasks.
• Collaborate closely with media planners, brand teams, performance analysts, creative teams, and developers to ensure flawless execution.