Creative Strategist

Job description

To drive creative strategies in line with client briefs/campaigns

Key outputs

• Taking ownership of projects from start to finish, applying instinct and insight at the heart of the response
• Galvanising and engaging a bespoke team to develop the ‘big idea’
• Engaging brand stakeholders for approval on execution and detail of delivery
• Working with the design team to deliver clear and compelling storytelling to all pitches
• To attend pitches where there is an opportunity to present.
• Demonstrate thought leadership within your immediate team and the business as a whole, challenging the briefs if necessary, mining all available insight sources and providing a fresh and inspiring perspective.
• Be immersed in the PMB brands and work collaboratively with key stakeholders – e.g. editorial, sales, client team, marketing, planning and delivery to ensure quality control and excellence on all briefs and ensure costs match the proposal before being sent to the agency or client
• Develop a deep understanding of our customers, their categories and their business and communication challenges
• Elevate our creative approach to briefs, considering innovative partners & platforms, giving PMB a competitive edge
• Ensure all creative deals pitched are profitable

Educational qualifications

• Marketing / Communications degree or diploma OR Business Management degree or diploma

Required knowledge and experience

• Minimum of 7 years of experience in media sales/strategy
• Proven track record of achieving annual targets
• Proven track record in developing strategic marketing solutions for advertisers

Required skills

• Understanding of the advertising and communications industry
• Knowledge of the radio market
• Understanding of non-traditional advertising and marketing platforms
• Ability to recognise opportunities for clients and ideate creative strategies
• Presentation skills
• Conceptualising skills
• Excellent written and oral communication skills
• Excellent interpersonal skills
• Decision-making skills
• Strong negotiation skills
• Ability to work across various levels of business
• Ability to deal with clients at a high level

Attributes

• In line with our values and behaviours, our creative strategist should have an innate understanding of people and the ability to translate that understanding into insights which ignite ideas.
• You must be curious, looking up not down, helping us and our customers see the world through a different lens. In turn, you should be able to apply that perspective to creatively address our customer’s challenges.
• We are a broad business with multiple divisions. As a creative strategist, you need to be a connector linking up our assets and talent internally, and inspiring all to work together.
• As well as internal engagement we are looking for storytellers who can simplify an often-complex solution, bringing it to life for our customers in a persuasive way that demonstrates impact.
• Although directly comparable experience is not essential, we expect you to have the confidence and gravitas to challenge constructively when appropriate to maintain excellence across our product offering.

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with short listed candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to az.oc.aidemirp@sreeracgnitsacdaorb>b with the Subject Line “Creative Strategist”. The closing date for applications is 19 September 2024.

Posted on 17 Sep 08:54, Closing date 23 Sep