Media Specialist

Job description

Responsible for accurate data collection, processing, and analysis. Assists in developing solutions in sprawling data sets to convert insights into strategic opportunities for the organization.

Keeping abreast of all local and international developments and innovations related to not only radio, but all media types so as to inform PMB’s current and future competitive strategies

Key outputs

Planning and reporting

• R+F projections and Post Campaign reporting: Input schedules and interpret reach and frequency results for radio and TV campaigns.
• Optimised planning: Build optimised radio and TV media plans and write a rationale based on the planning approach.
• Sales packages: Updating as new surveys come out
• Tracking and Monitoring: Guaranteed audience and CPL plans: regularly optimise plans to achieve set objectives

Insights

• Use cross-tabulated research tools and reports from internal or external sources (RAMS, WizzAD, WARC, HootSuite, EGTA, Google, etc.) to extract insights and develop presentations based on client and station briefs providing insight into buying and decision-making behaviour in the market.
• Update monthly reports such as digital, station profile, station deep-dive reports, etc. with the necessary and respective data.

Audience reporting

• Provide and update monthly, quarterly and annual reports and sales tools, including, but not limited to;

• Station and show profiles
• Duplication reports and station rebuttals
• Digital audience reports
• Competitive AdSpend reports including Top 100

• Internal intelligence: Top client AdSpend reports & sales target lists (radio and TV)

Media sales strategy input 

• Assess various tactical solutions for the various segments 
• Find a macro approach to meeting client needs and finding effective campaign opportunities 
• Post Campaign efforts to further improve upon within the business. 
• Deliver efficient, succinct strategic insights to clients and creative solutions. 
• Understand the relationship between LIVE and ARCHIVE data. 

Educational qualifications

• Media-related qualification

Required knowledge and experience

• Two to five years of work experience in an insights and/or research role
• Understanding market research and data analysis
• Knowledge of media measurement and analysis
• Knowledge of business operations and procedures
• Essential to have strong digital as well as traditional media experience

Skills

• Microsoft Suite: Outlook, Word, PowerPoint, Excel
• Telmar Suite: Surveytime (and the ability to crosstab surveys within), RBP; knowledge of Transmit would be advantageous.
• Nielsen planning tools: Arianna Radio PCA, Wizzad
• Digital tools: HootSuite, SimilarWeb, Google Trends, etc.
• Survey tools: Survey Monkey

Attributes

• Attention to detail
• Deadline driven
• Analytical
• Self-managed
• Proactive
• Ability to work under pressure.
• Team player.
• Ability to be calm and diplomatic in crises.
• Subscribes to PMB values

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with short-listed candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Send your detailed CV to az.oc.aidemirp@sreeracgnitsacdaorb>b with the Subject Line “Media Specialist”. The closing date for applications is 19 September 2024.

Posted on 17 Sep 09:17, Closing date 23 Sep