Recruitment-room Volunteers
CRM & CHANNEL MANAGER
Job Description
CUSTOMER RELATIONS MANAGER (CRM)/CHANNEL MANAGER: LEADING BEAUTY & WELLNESS BRAND (RETAIL/FRANCHISE)– JOHANNESBURG
We have a fantastic on-site opportunity for a Mid-weight Customer Relations Manager (CRM)/Channel Manager at a leading Beauty & Wellness Brand based in Johannesburg’s northern suburbs.
We’re looking for an accomplished CRM expert to manage the entire customer relationship process with all the company’s Brands through direct, digital, and in-store platforms. You’ll do this with a view to growing the profit and turnover of all the company’s brands through the utilisation of understanding consumer behaviour and spend and developing strategies and campaigns.
The successful candidate will manage and utilise all consumer channels to drive turnover, profit, brand awareness and brand love. You’ll be tasked with cultivating store growth through increased foot traffic through current guests and new feet, nationally.
This exciting role will see you assisting with management of all online, direct, social, and digital platforms. The role encompasses the optimisation, measurement & reporting of the Group’s direct, digital, and in-store CRM platforms (loyalty, websites, social media, SMS, email, WhatsApp, digital screens, app, google and any other customer relationship direct or digital customer channels).
The CRM & Channel Manager handles all direct or digital customer channels spend, including campaigns and performance. Additionally, you’ll be required to manage and grow the loyalty programme, app usage and e-commerce revenue.
If you’re a Loyalty specialist, au fait with Channel and CRM requirements, this beautiful opportunity was made for you. Get in touch – apply today!
Responsibilities
Include but are not limited to:
Website management strategy and implementation of the website
WEB (SEO, Ad words, Google my business) to get the most optimal and highest form of ROI
Franchise partners and stores – train all FP’s on how to use digital to grow their business
Group digital campaigns – develop and execute campaigns
E-commerce, App, Online bookings
CRM
Analysis & reporting
Process and Relationship Management External Partners
SEO/SEM Marketing database
Loyalty Program management
Direct communication channels
General social media management
Manage YouTube/Tik Tok
Manage Instagram, Facebook, Twitter
Brand representation
Team management
Other Business Units support as needed
Requirements
The successful candidate must have/be:
Bachelor’s Degree in business or a related field
3 – 5 years working experience in Marketing & Digital
Demonstrated experience in brand building principles and omni-channel media strategy
Excellent organisation skills and ability to meet tight deadlines
Very strong attention to detail
Experience with budget forecasting and tracking
Proven written and verbal communication skills
Marketing Background and Proven working experience in marketing
Tech, Digital and CRM experience
Innovative
Able to work in a team: team player
Good management skills
Ability to work independently, delivering on strategic direction without direct supervision
Ability to influence others in indirect relationships
Ability to motivate multiple stakeholders to a common goal
Coaching peers
Manage team in ambiguous environments
Act with the highest integrity and lead with courage and humility
Results oriented
Operate with high level of urgency and ownership
Embrace change and motivate others to think and act differently
Creative
Technologically advanced
Trendy and in the know
Able to travel when required.
