Brand manager

Dotsure Ltd has a vacancy in their marketing department for a brand manager.

Dotsure.co.za does insurance differently, and we’re looking for a brand manager to join our team. You’ll need to wear many hats—creatively, strategically, and even literally if you’d like—and be a hard-working, fun-loving individual with a proven history in brand management. You’ll immerse yourself in the brand, understand our customers deeply, and know how to turn analytics into actionable strategies while leading a team that works both virtually and from our office in George on the Garden Route.

This permanent position will be based in George, Western Cape.

Responsibilities:

• Develop and deliver an integrated marketing plan to grow the brand or portfolios.
• Ensure brand consistency across all identified client touchpoints.
• Roll out corporate identity.
• Drive internal culture branding.
• Brief and manage the execution of campaigns.
• Plan and manage brand image through public relations strategies and protocols.
• Plan and implement social media strategy.
• Plan and implement gifting strategies, including client, PR, and CSI.
• Strategically plan and execute brand promises across all touchpoints.
• Ensure records are in place for campaign monitoring and measuring to assist with strategic planning.
• Manage relationships with stakeholders and selected team members.
• Oversee business activities related to strategic and financial growth within the brand.
• Coordinate with department heads to integrate objectives and ideas for organisational growth.

Minimum requirements:

• Relevant marketing diploma.
• Three to five years of professional partner, channel, or distributor marketing experience, from strategy to execution, in a digital environment.
• Strategic and analytical thinker with the ability to work in an international virtual team, alongside marketing, sales, product specialists, and business partners.

The position will be filled in line with Dotsure’s culture, values, and employment equity policy. Preference will be given to members of under-represented designated groups.

Posted on 02 Oct 15:57, Closing date 31 Oct