Regional Key Accounts Manager – Hospital

Job Purpose:

To develop and execute regional sales and marketing strategies for new UPD wholesale hospital channels according to the objectives of the company, thereby maximizing sales, profit, product availability and margin.

Job Objectives:

Relationship building:

·     To identify and build regional relationships that influence key internal and external stakeholders to gain a good understanding of stakeholder requirements.

·         To effectively and proactively liaise with other departments to ensure cross functional integration and execution of strategy.

·    To generate demand by building relationships with core commercial departments within the identified hospital groups.

Research and Analysis:

·     To conduct market research to assess the needs, behaviours and outlooks within the hospital channels in order to affect and influence UPD brand opportunities.

·        To identify current and future product, market and customer information needs through primary and/ or secondary market research.

Sales:

·       To drive sales aligned to the business strategic objectives to increase profitability in the hospital channel including the sale of Medtech products.

·         To increase the hospital customer base purchasing compliance to UPD.

·         To measure the implementation of the initiated business plan.

·         To achieve planned sales targets.

Marketing:

·         To grow the UPD brand through effective channel brand management.

·         To screen potential business deals by analysing market strategies, deal requirements and financial needs.

Contract negotiation:

·         To ensure compliance management.

Reporting:

·   To compile and provide accurate reporting on profitability, trading agreements, updates and other general requirements related to the portfolio.