This job is for a Consumer Brand Manager at a private South African pharmaceutical company based in Johannesburg, Gauteng. The company creates and sells prescription medicines, over-the-counter health products, and medical devices. The role focuses on building strong brands that consumers trust and increasing market share through creative and legal marketing campaigns.

Key Responsibilities:
- Create and execute marketing campaigns across digital, social media, and traditional media channels.
- Develop brand strategies into clear consumer-focused messaging.
- Lead public relations, influencer partnerships, and pharmacy promotions.
- Manage digital presence (websites, social media) and optimize SEO, paid ads, and programmatic advertising.
- Analyze consumer behavior and loyalty programs (retail partnerships, in-store promotions, educational content).
- Collaborate with Prescription (Rx) Brand Manager to align doctor/consumer messaging.
- Ensure compliance with SAHPRA and ASA regulations.

Requirements:
- Degree in Marketing, Communications, or Business.
- 3–5 years of consumer brand management experience (OTC products preferred).
- Portfolio/case studies demonstrating campaign success.
- Skills in digital marketing, consumer insights, agency management, and campaign execution.

Offer:
- Competitive salary based on experience.
- Full-time position with growth opportunities in the pharmaceutical industry.