Job Description
This is a full-time Marketing Analyst position at Weaver Fintech Ltd, a company connecting lending, payments, and insurance through brands like FinChoice and PayJustNow. Based in Cape Town, this role involves using data to drive business growth through advanced analytics and AI. Responsibilities include tracking key metrics (customer acquisition, retention, churn, CLV), building analytical models with SQL/Python, automating dashboards, and migrating reporting systems to Snowflake. The role also involves analyzing customer behavior, optimizing marketing campaigns, and presenting insights to senior leadership. Experience in fintech, financial services, or digital business with 5-8 years in marketing/growth analytics is required, along with strong SQL/Python skills, data visualization tools (Power BI/Tableau), and AI tool proficiency (ChatGPT, Claude).