This job is for a Wholesale Sales Trader at Ellahi Consulting, based in Paarden Eiland, Cape Town. The company specializes in the import and export of seafood. The role involves selling products to wholesale buyers, growing sales, managing customer relationships, and ensuring business profitability. Key responsibilities include setting competitive pricing, fulfilling orders accurately, and monitoring stock levels. Regular visits to customers (weekly for local, bi-monthly for national) are required to understand their needs and maintain satisfaction. The role also involves prospecting new clients, negotiating fair prices, and collaborating with the sales manager and other teams to resolve issues like stock shortages or pricing conflicts. Administrative tasks include maintaining sales records in SAP and reporting on performance against targets. Qualifications: Matric (Grade 12) required; sales/business/commerce/marketing qualifications preferred. Minimum 3 years of experience in sales, trading, or business development, preferably in food/wholesale industries. Strong negotiation, numerical, and computer skills (Microsoft Office, SAP) are essential. Ability to work independently, manage time effectively, and thrive in a competitive environment is crucial.