What the job is: This role is for a Junior Media Buyer working with Kontak Recruitment in Cape Town, Western Cape. You will help manage paid advertising campaigns for well-known international direct-to-consumer (DTC) pet food brands. The job involves working with platforms like Meta (Facebook and Instagram), Google Ads, and TikTok to grow sales and improve marketing performance.

What you will do:
- Set up and manage paid advertising campaigns across Meta, Google Ads, and TikTok.
- Monitor daily campaign performance and adjust bids/budgets to meet goals.
- Track monthly spend to align with budget.
- Test and optimize advertising creatives through A/B testing.
- Build and optimize sales funnels to improve conversion.
- Prepare weekly and monthly performance reports, tracking ROAS, CAC, and LTV.
- Use AI tools to analyze data and generate insights.
- Troubleshoot technical issues or policy violations with ads.

What you need:
- Degree in Marketing, Business, or related field, or equivalent experience.
- Minimum 2 years of experience in paid media/media buying, preferably in DTC/e-commerce.
- Strong knowledge of Google Ads, Meta Ads, and TikTok Ads.
- Experience with A/B testing, campaign optimization, and AI tools.
- Understanding of key metrics: ROAS, CAC, LTV.
- Strong organizational skills and attention to detail.

What you will get:
- Full-time position with salary between R25,000 and R30,000 per month.
- UK-aligned working hours.
- Opportunity to grow in paid media with top international brands in pet food industry.