What the job is

This is a full-time position for the Head of Marketing and Public Relations at Botswana Savings Bank in Gaborone, Botswana. The role involves leading the bank’s marketing and public relations efforts to build a strong brand and promote its products and services.

What you will do

You will develop and implement marketing and public relations strategies to improve the bank’s image and increase awareness of its offerings. You will manage market planning, promotions, research, and competitor analysis. You will also work with other departments to create marketing campaigns, set prices for new products, and ensure compliance with standards. Additionally, you will oversee the bank’s participation in trade shows and promotional events, analyze financial performance, and develop strategies to encourage a culture of savings. You will also lead corporate social responsibility initiatives and present reports to senior management and government officials.

What you need

You must have a Bachelor’s degree in Public Relations, Marketing, Communications, or a related field, with a Master’s degree being highly preferred. You need at least eight years of experience in public relations, marketing, or communications, including three years in a management role, preferably in a financial institution. Key skills include public relations management, brand marketing, stakeholder management, and media coordination.

What you will get

This is a permanent position offering the opportunity to work closely with the CEO and lead a team in a dynamic banking environment. The role provides a chance to shape the bank’s brand and contribute to its growth and success.