Recruitment Room Team
Marketing Coordinator (CPT Hybrid)
Job Description
ENVIRONMENT:
A highly talented Marketing Coordinator with a creative flair, an eye for detail, strong writing skills and experience in social media and digital marketing is sought by a reputable Financial Services company. You will provide all-around support to the Marketing team, assisting with various tasks such as content creation, event planning, and administrative duties. The ideal candidate will require a suitable Digital Marketing tertiary qualification with at least 3-5 years’ experience in Digital Marketing including managing customer relationships / lead management. You must be proficient in the following: Facebook and Instagram, Meta Ads Manager, Meta Content Creator, LinkedIn, Google Business, Canva, Microsoft 365, Adobe Pro, GA4, Google Ads, etc. A Graphic Design or Multimedia portfolio will be expected.
DUTIES:
- Provide general support to the marketing team in day-to-day activities.
- Assist in coordinating marketing initiatives across various platforms, including digital, print and social media.
- Help manage marketing materials, ensuring they are up-to date and accessible.
- Support the organisation of events such as webinars, workshops, and promotional events.
- Assist with event logistics, including coordinating with vendors, managing RSVPs, and preparing materials.
- Handle administrative tasks such as scheduling meetings, managing calendars, and organising marketing files and documents.
- Assist in managing the company’s social media accounts and website updates.
- Conduct basic market research to help identify trends and potential opportunities.
- Assist in collecting and organising data for analysis to support marketing strategies.
- Work closely with other departments such as Sales, Customer Service, and Admin to support integrated marketing efforts.
- Communicate with external partners and vendors to coordinate marketing activities.
Social Media Marketing –
- Assist in executing strategic social media calendar. (Facebook, Instagram, LinkedIn, Google Business and YouTube).
- Assist in gathering information and materials needed for content creation.
- Create artwork and copy for posts and publish timeously.
- Ensure brand and legal compliance approval is obtained.
- Manage promoted posts in terms of timing, targeting and budgets for brand awareness.
- Obtain client consent and compile client reviews for publishing to social media.
Online Paid Campaigns (PPC) –
- Assist in campaigns in terms of artwork creation and copywriting.
Content Creation –
- Drive online content creation efforts from various stakeholders within the company.
- Proactive article and blog writing and distribution.
Reporting –
- Collect reports and monitor requirements for performance tracking on social media and paid campaigns.
- Analyse data from various platforms including Google Analytics, social media dashboards, Google Tag Manager, etc.
Continuous –
- Competitor research in terms of marketing activities.
- Research local and international marketing trends.
- Continuous research on new marketing technology, developments and opportunities.-
REQUIREMENTS:
- Digital Marketing qualification.
- 3 – 5 Years of Digital Marketing experience.
- Experience in managing customer relationships / lead management.
- Proficient expertise in: Facebook and Instagram, Meta Ads Manager, Meta Content Creator, LinkedIn, Google Business, Canva, Microsoft 365, Adobe Pro, GA4, Google Ads, Google Search Console, Google Tag Manager, Looker Studio.
- Project Management skills.
- Proven Graphic Design or Multimedia portfolio.
Advantageous –
- Experience in the Financial Services industry.
- Strong understanding of POPIA, advertising and FSP compliance regulations.
ATTRIBUTES:
- Self-managed.
- Strategic thinker.
- Interpersonal skills.
- Analytical.
- Communication skills – verbal, written as well as presentation skills.
- Self-motivated.
- Commercial awareness.
- Client orientated.
- Attention to detail.
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