Wine Tourism Marketing Coordinator

Job description

South Africa Wine provides essential support services to the wine and brandy value chain with the vision to enable it to become more robust, transformed, agile and competitive.

We are seeking a dynamic and highly organised individual to join our team in 2025 on a two-year fixed-term basis. This role will be instrumental in the implementation of our wine tourism strategy, with a focus on digital and content marketing as well as trade relations management. Reporting to the Wine Tourism Manager, the successful candidate will be responsible for:

• Website and social media management
• Content creation and curation
• Digital marketing
• Travel trade relations
• Campaign coordination
• Brand alignment
• Analytics and reporting
• Administrative tasks
• Ad hoc marketing tasks

Requirements

• A relevant Degree in Marketing, Communication or an equivalent qualification.
• 2+ years’ experience in digital marketing, campaign management or in a similar environment.
• Proficiency in website management (WordPress or similar platforms) and social media marketing.
• Strong understanding of SEO, Google Analytics and digital advertising (Google Ads, Facebook ads)
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Knowledge of/or exposure to the South African Wine and Travel industry would be advantageous.
• Strong administrative and project management skills.
• Good planning, organising and time management skills.
• Attention to detail.
• Strong presentation skills with experience in engaging stakeholders.
• A positive, energetic, professional and assertive individual.
• Ability to conduct regular trade presentations and develop itineraries.
• Willingness to represent the brand at industry events, outside the standard office hours when required.
• Valid driver’s license (own vehicle).

South Africa Wine considers all applications in terms of its Employment Equity Plan. Forward your application to [email protected]. If you have not been contacted within four weeks of the closing date, please consider your application as unsuccessful. South Africa Wine reserves the right not to make an appointment.

Posted on 14 Nov 13:13, Closing date 29 Nov