Chief Marketing Officer

Who are we: 

We are a globally recognised destination management organisation.

Who are we looking for: 

A visionary leader to craft a future-forward marketing strategy that inspires the world to explore who can: 

• Craft transformative campaigns that connect with millions of travellers?
• Leverage the latest digital platforms to build a future-fit destination brand?
• Inspire communities, preserve natural beauty, and drive sustainable growth?

If you are a creative strategist, a digital innovator, and a results-driven leader, this is your moment to shine.

What will you do: 

As the chief marketing officer, you will:

• Shape the Vision: Lead the development and execution of innovative marketing strategies to position the destination as a premier sustainable choice.
• Build the Brand: Enhance and oversee iconic brands that inspire local and global audiences.
• Embrace Technology: Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
• Drive Visitor Growth: Expand reach through targeted campaigns, fostering loyalty and unforgettable travel experiences.
• Champion Inclusivity: Ensure marketing strategies embrace diversity and universal access, making the destination welcoming for all travellers, including persons with disabilities.
• Collaborate Widely: Partner with communities, businesses, and global organisations to create campaigns that reflect the rich heritage and future aspirations.
• Deliver Results: Unlock creative revenue streams, enhance market share, and achieve measurable growth in visitor numbers and engagement.

What will you do: 

We’re seeking a game-changer with:

• Leadership excellence: A proven ability to inspire high-performing teams and shape iconic brands.
• Digital innovation: Experience in AI-driven campaigns, data analytics, and emerging technologies.
• Global perspective: Experience marketing to diverse international audiences.
• Sustainability commitment: Passion for balancing profit with purpose.
• Inclusivity: An understanding of accessible tourism and strategies that embrace diversity.
• Creativity with impact: The ability to turn data-driven insights into campaigns that deliver measurable results.

Minimum requirements

• 10 years of progressive marketing experience, including five-plus years in senior leadership.
• A background in tourism, destination marketing, or hospitality is highly desirable.
• Expertise in building and monetising marketing strategies through partnerships and sponsorships.
• Strong storytelling and communication abilities.
• Bachelor’s degree in marketing, business administration, or a related field; an advanced degree is a plus.

Skills required:

• Campaign management
• Marketing
• Social media analytics

Posted on 23 Dec 09:22, Closing date 19 Jan