Sales Operations Manager

CFW Industries (Pty) Ltd holds a respected market position in Southern Africa, specialising in designing, manufacturing, and distributing high performance fans for the industrial, mining, power generation, marine, and HVAC sectors.

With roots dating back to 1966 under the name Continental Fan Works, our decades of experience have earned us a strong reputation as a preferred supplier to major corporations across the region. Today, CFW fans are proudly used in industrial applications around the globe.

The company employs a diverse workforce with a strong skill set in engineering.  We are currently seeking a Sales Operations Manager to join our team and help grow our customer base while maintaining strong client relationships. The successful candidate will be responsible for the following tasks:

• Implement sales strategies as directed by senior management to achieve business objectives.
• Lead both internal and external sales activities, including client engagement and relationship management, to drive business growth and enhance customer satisfaction.
• Maintain and manage the customer database to support sales initiatives and marketing efforts.
• Conduct market and customer research to identify trends, opportunities, and areas for improvement.
• Collaborate closely with Business Development, Marketing, and Product Development teams to align goals and strategies.
• Develop, manage, and maintain sales policies, sales content, and a centralized sales information repository.
• Recruit, train, and motivate a high-performing sales team to deliver professional, efficient, and customer-centric service.
• Organize and coordinate regular sales meetings and team updates.
• Drive monthly and annual sales planning, including budgeting and forecasting.
• Analyze sales data, monitor trends, and report on performance metrics to guide strategic decisions.
• Oversee sales administration processes such as quotations, invoicing, and follow-ups to ensure seamless operations.
• Support the creation and coordination of marketing materials and social media content for product promotion.
• Assign and oversee account managers and product managers to optimize client coverage and product success.
• Manage pricing strategies to remain competitive and profitable.
• Develop and enhance digital channels and social media platforms to attract and engage customers.
• Lead the launch of new products and conduct training sessions for internal and external stakeholders.

Qualifications and Experience Required:

• A tertiary qualification is considered an advantage
• Proven experience in sales or customer-facing roles.
• Bilingual in English and Afrikaans
• Experience in engineering field either HVAC / ventilation / fans or applications is advantageous

Attributes Required for position:

• A strong work ethic and high level of self-motivation
• Professional and presentable demeanor
• Excellent interpersonal and communication skills
• Energetic and enthusiastic approach to tasks
• Ability to understand and present technical products
• Methodical, organized, and structured in work practices
• Results-driven with a focus on achieving goals
• Committed to delivering outstanding customer service
• Proficient in computer use and common software applications

What working for us will be like:

• You will be part of a collaborative, inclusive, and supportive team culture
• You will work alongside a diverse group of professionals
• You will enjoy continuous opportunities for personal growth and career advancement
• You will receive a competitive, market related salary and benefits package
• You will experience a flexible and balanced work environment
• Your standard working hours will 08:00 to 17:00, Monday to Thursday, and 08:00 to 15:00 on Fridays