Recruitment Room Team

Consumer Insights Manager

Cape Town, Western Cape
2 months ago
Permanent
Application deadline closed.
Deadline date:
Application deadline closed.

Job Description


SACAP (The South African College of Applied Psychology) is the leading independent provider of accredited Psychology, Counselling, Human Resource Management, Business Management and Social Work qualifications, with all courses grounded in psychology. We have campuses in Cape Town, Durban, Johannesburg, Pretoria and Online. 

SACAP is seeking a Consumer Insights Manager based at our Head Office. This is a permanent position.

The Consumer Insights Manager will play a critical role in driving data-led decision-making across SACAP and Group brands. Reporting to the Business Development Director, this individual will be responsible for generating actionable insights into current and prospective learners, market opportunities, and brand performance. Working cross-functionally, the role supports growth strategies, brand positioning, and product development across the Group.

MAIN PURPOSE OF THE JOB:

The Consumer Insights Manager supports the strategic growth of SACAP and SACAP Group brands by delivering data-driven insights into consumer behaviour, market dynamics, and brand performance. This role supports business development, product innovation, and learner engagement strategies through deep research and analysis.


QUALIFICATION AND EXPERIENCE:

  • Bachelor’s degree in Marketing, Psychology, Business, or a related discipline; Postgraduate qualification preferred.
  • 5+ years’ experience in a consumer insights, market research, or strategy role—ideally with exposure to education, purpose-led organisations, or service brands.
  • Solid experience with market research methodologies and analytics tools (e.g.Power BI, Google Analytics, SPSS, Tableau, CRM systems).
  • Experience working across multiple brands or in a group/matrixed environment is highly advantageous 

SKILLS:

  • Strategic and analytical mindset
  • Strong interpersonal and stakeholder engagement skills
  • Excellent communication—able to translate data into compelling narratives
  • Curious, solutions-driven, and self-directed

PERSONAL ATTRIBUTES:

  • Analytical and methodical
  • Target Driven
  • Responsible
  • Adaptable
  • Integrity
  • Ethical
  • Team player
  • Person Centred
  • Resilient
  • Well-developed business sense

Operating Hours:

This position is a permanent with full-time hours operating from Mondays to Fridays as per the below hours*:
Mondays to Thursdays: 08:00am to 17:00pm
Fridays:                       08:00am to 16:00pm

Please upload a copy of your Identity Document and Curriculum Vitae along with your application.

Applications closes on 31 July 2025

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